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  • Over time, SEO is usually less costly than Pay Per Click. Once changes are made they remain effective for a long time.
  • SEO work done benefits your rankings in every search engine, from Google and Bing to small ones you’ve never heard of, and even in search engines that have not yet been created.
  • SEO efforts all build upon each other – the more SEO work you do on a site, the more it benefits the entire site – including every keyword phrase that you’re targeting across the site.

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